Chatbots have been on the rise since a couple of years and have already faced a wide adoption. They are bringing a new way for businesses to communicate with the world and most importantly with their customers by the help of exploding popularity of messaging apps, the accelerated development of all kinds of sensors and wearables and of course with the rise of emerging technologies and Artificial Intelligence (AI).
So What is a Chatbot and Why is it Becoming a Big Deal?
A chatbot is a program, powered by rules and AI, which simulates a real interaction with users via a chat interface. In other words, a chatbot is a service that can have a conversation with you just like a real person.
Chatbots are based on Machine Learning to gather conversational cadences that allow them to copy human conversations and react to written or spoken requests to deliver a service. They comprehend language, not just commands, since they use AI. Therefore, the more conversation chatbots have with users, the more intelligent they become.
Let’s take a look at the top 7 benefits of chatbot integration to a website, and have a better understanding of how they can contribute to your business.
- Keeping Up with the Trends: Being Present on Messaging Platforms.
- Improved Customer Service.
- Increased Customer Engagement.
- Monitoring Consumer Data & Gaining Insights.
- Better Lead Generation, Qualification and Nurturing.
- Easier Approach to Global Markets.
- Cost Savings.
As we can see, Chatbots can be a great back up for employees for relatively basic and repetitive tasks with great speed, cost-effective, easy to implement, maintain and use. The biggest challenge you need to pay attention the most is, the conversation capability or “personality” of your chatbot in order to increase or even just retain your brand perception and customers.